Modern Construction of Traditional Ethnic Festival: Taking “March 3rd” of the She People in Jingning as an Example

Based on the new classical “Structure-Function Theory” this article, by putting a traditional ethnic festival under background of modern society investigate how festival, as kind “structural heritage”, can come to an adjustment with in process integration and development tourism, it becomes important embodiment tourism and, at same time, optimize its tourist economic structure. The research shows that, structure proves though might be most stable content culture, also adjusted changed order adapt itself trend economy, thus produce function line that society. As for construction itself, is, one hand, built gain some characteristics during developing time basis internal changes (including transforming expanding structure);on other successful realization cannot fostered without support promotion external forces including “umbrella” power government main body “honeycomb power” enterprise people major too.